Forum Colored Concrete Works

São Paulo – LANXESS Inorganic Pigments promotes forum to discuss the main advantages and new technology in colored concrete.

LANXESS has held the "1^{st Colored Concrete Works Forum" –}

– an event focusing on colored concrete and the opportunities high performance Bayferrox® pigments provide for such applications. Coloring concrete is an increasing trend in modern architecture. At the forum, which was held on Wednesday (15^{th of September) at the Renaissance hotel in São Paulo, international case studies, the technology involved and advantages of colored concrete were presented.}

Designed for architects, engineers and representatives of construction companies, the forum is part of the global campaign "Colored Concrete Works™". This campaign emphasizes the versatile, esthetic and technical characteristics of concrete colored with Bayferrox® pigments through the collation and promotion of case studies, as well as the organization of symposiums and seminars – events that encourage interest in using colored concrete as a solution.

A highlight of the event was the presentation of Jesus Marino PASCUAL, an internationally recognized Spanish architect who has won awards for his work in colored concrete. One of his projects was the Bodega Antión (a winery which is also a study center and luxury hotel), in Spain. Also this building is colored with Bayferrox® pigments and part of the Colored Concrete Works campaign.

Besides him also Lutz KOHNERT, Head of the Global Competence Center Construction at LANXESS Inorganic Pigments held a presentation, focusing on how the LANXESS pigments can serve as a solution for coloring concrete.

During the discussion panel, moderated by Hugo Rodrigues (National Communications Manager at the Brazilian Portland Cement Association - ABCP) the group of specialists debated the trends in this field of application and the paths that should be taken in Brazil to develop the use of colored concrete solutions.

The event gathered together 150 guests, including architects, engineers, constructors, and journalists from the specialized media in Brazil.

"The forum is aiming to present international case studies, technology and technical application concepts for the pigment in concrete to the Brazilian market. Moreover, we would like to show the advantages and various application fields of such solutions and to promote open discussion through presentations and statements of international experts", says Lothar Schwarz, Sales and Marketing manager for Latin America at LANXESS’ Inorganic Pigment business unit.

Contact: Mariana Rodrigues

LANXESS gets environmental medal from the Porto Feliz City Hall at the opening of the city’s Environment Week

Friday June 4th 2010. It was on this date that LANXESS was recognized by the Porto Feliz City Hall for its contribution to the environment through its energy cogeneration plant at the Inorganic Pigment facility.

The event, which opened the 10th edition of Environment Week, was attended by

Norberto Montesso, who represented LANXESS. He made an acceptance speech for the award and thanked City Hall for its partnership with the company.

The City was represented by Claudio Maffei, the Mayor of Porto Feliz, by Paulo Ricardo Bassul, the Environment Director, by Emílio Fontana Filho, the Economic and Sustainable Development Director, as well as by various other governmental or public representatives.

LANXESS played an important role in Porto Feliz Environment Week. The company was available at the Knowledge Tent until June 10th. There, LANXESS provided information on the energy cogeneration plant, providing more details about how it works, presenting some projects such as the selective trash program, monitored emissions, retro-washing, and its environmentally friendly products.

Forum Colored Concrete Works

LANXESS gets environmental medal from the Porto Feliz City Hall at the opening of the city’s Environment Week

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